The MooTube.com campaign was created as a viral promotion for the PBS reality show Texas Ranch House. Peel worked with PBS to develop the concept, and then produced all content. We collaborated with PBS on all viral marketing components, press releases, paid media and online stunts.Target Audience: 18 - 45, skewed slightly male, middle income, professionals, broadband enabled (primary viewing time while at work) Niche groups: Rural / Agriculture background; Viral/Comedy oriented audiences; Animal Lovers