Cannes Lions

TEXT DRIVING AWARENESS

BBDO NEW YORK, New York / AT&T / 2010

Overview

Entries

Credits

Overview

Description

This spot features the last text of U.S. Marine corporal J.B. Breen, sent as he flipped his car and died, as told by his mother.

Similar Campaigns

12 items

1 Cannes Lions Award
AT&T 5G Helmet

TRANSLATION, New york

AT&T 5G Helmet

2024, AT&T

(opens in a new tab)
Vodafone - Gigakombi

ICONOCLAST, Berlin

Vodafone - Gigakombi

2021, VODAFONE

(opens in a new tab)
2 Cannes Lions Awards
Codes of Culture

TRANSLATION, New york

Codes of Culture

2020, AT&T

(opens in a new tab)
Yung Jake

INTEGER, Dallas

Yung Jake

2019, AT&T

(opens in a new tab)
Masters of Scale

HEARTS & SCIENCE, New york

Masters of Scale

2018, AT&T

(opens in a new tab)
Life on board

WORLD TELEVISION, London

Life on board

2017, BP

(opens in a new tab)
Catch Coco

TURNER INTERNATIONAL, Atlanta

Catch Coco

2017, AT&T

(opens in a new tab)
MICHIGAN AVENUE FLAGSHIP STORE

RAZORFISH, Atlanta

MICHIGAN AVENUE FLAGSHIP STORE

2013, AT&T

(opens in a new tab)
DOMESTIC SERVICE

DDB MEXICO, Mexico city

DOMESTIC SERVICE

2011, FEDEX

(opens in a new tab)
AT&T WORLD CONNECT

BBDO ATLANTA, Atlanta

AT&T WORLD CONNECT

2010, AT&T

(opens in a new tab)
IT & TELECOMMUNICATIONS

PARTNERS ANDREWS ALDRIDGE, London

IT & TELECOMMUNICATIONS

2008, VODAFONE

(opens in a new tab)
HIGH SPEED INTERNET PROVIDER

BBDO NEW YORK, New york

HIGH SPEED INTERNET PROVIDER

2008, AT&T

(opens in a new tab)