8 out of 10 people have sent messages while driving in China. Furthermore, texting while driving causes 700,000 car accidents every year. Most people neglect the risk of texting while driving.

On International Road Safety Day, we set out to raise awareness of not texting while driving.

So we printed the random last texts from those who had died from texting while driving on the road where the accident occurred. If somebody texts while driving, his/her random texts will be the last words. Just like the texts on the road.

We collected 1,029 last text messages from those who died due to texting and driving. Then we painted the most random last words on the road where that accident occurred. When people drive through the 1500-meter-long text road, they will notice only one random text of dead. The dead have no reply.

The other last words were painted on another 11 main roads in 7 other cities. We reminded people not to make their random texts their last words.

Result:

More than 250 media reported about the text road. Over 90 million people have already passed these text roads. The accident rate is reduced by 60%. All texts will remain on these roads forever. Now these text-roads have become symbolic scenic roads in the city.

We collected 1,029 last text messages from the dead where their death was caused by texting and driving. Then we painted the most random last words on the road where the accident occurred. When people drive through the 1500-meter-long text on the road, they will feel deeply for the random texts of dead. The dead have no reply. The other last words were painted on another 11 main roads in 7 other cities. We remind people not to make their random texts their last words.

More than 250 media report text road. Over 90 million people have already passed these text roads. The accident rate is reduced by 60%. All texts will stay on these roads forever. Now these text-roads have become symbolic scenic roads in the city.