Cannes Lions
Y&R BRAZIL, Sao Paulo / VIVO / 2017
Overview
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Credits
Description
Children watch videos, listen to music, play games, spend hours attached to smartphones. Why not taking advantage of this moment to learn how to write? That’s why we created Vivo Textteaching, an app that turns the virtual keyboard into a literacy “teacher”. For each letter to be activated in the message box, the child needs to recognize it on the virtual keyboard, and then press it to activate a dotted version of the letter. Only after the child has moved the finger along the dotted drawing of the letter, exercising the memorization and motor skills, the letter will be inserted in the message box.
Execution
The implementation of the app, from its creation to making it available to clients, took four months. The app is currently available on Google Play for millions of users.
Outcome
When we sent our applications, there was still no consolidated data on the results of the initiative
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