IKEA reacted in typically spontaneous fashion to the problem of people in Switzerland not daring to use textiles with colours and patterns. The solution had to be both instructive and fun, and so we invented the new workshop party format.

Using IKEA textiles, anyone can transform their home in no time at all. So anyone could join in. Together with their friends and IKEA’s designers, people discovered how quickly and easily they could beautify their homes using textiles. The parties lasted two-and-a-half hours.

For two months, textile parties took place daily throughout Switzerland.

On the party microsite, visitors could look at hundreds of textile ideas as well films and photos of the parties. Over 140 enthusiastic participants talked about their experience with IKEA textiles. 70,000 users visited the party website over 1000 new people were reached daily on social media.

Compared with the previous year, textile sales were up by 10%.