peSeta is a small textile company in Madrid who got a call from a big museum in New York City.the museum wanted peSeta to design something within the world of bicycles to sell in their gift shop

But instead of just thinking of a product we created a work of art as wellThe Bicycle Cap.A 15 special edition classic bicycle capsMade with love by an old sewing machine and a bicycle.a exclusive product, a window display and a documentary filmthat brought art and advertising together.

The Bicycle Cap is more than a campaign, is a new and exclusive product by peSeta. Hope you are among the 15 lucky ones to get one.

The PR for peSeta was awesome.

The Bicycle Cap created news content, not advertising.Aperaring in all mayor fashion Spanish magazines and newspapers.The documentary became famous on the web. with more than 150000 views.

The New Museum is happy with the project too. And already have asked peSeta for more collaborations.