Cannes Lions

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OGILVY SINGAPORE, Singapore / FABER CASTELL / 2012

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It’s like watching a first-person shooter (FPS) game set in a war scenario. The shooter goes around an army barracks, brutally massacring random alphabets that stray in his path. The stricken letters ultimately forming the sentence: ‘the quick brown fox jumps over the lazy dog.’ It turns out to be an ad for Faber-Castell’s highlighters.

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