TG4 is Ireland's Irish language television station.The campaign is designed to show that there is more variety and edge to the channel than people might think.A seemingly typical traditional music session hides some unexpected sights.TG4 wanted 4 commercials. But they only had the budget for one.This was our solution.As with TG4 itself, "The more you watch, the more you see"At the campaign launch, the 4 spots were aired consecutively as one ad.