Cannes Lions
OGILVY & MATHER, Bangkok / THAI LIFE INSURANCE CO. / 2009
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In this spot we asked what the value of life is. We are introduced to Toi - she has picked up children from the street and looks after them. One has polio, another is a thief and the other comes from a broken home.We see them enjoying life togetther.It is revealed that Toi has cancer with 2 years to live. She teaches the children about the value of life.Spot ends with the super: Thai life insurance values everylife.
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