Using the #ThailandOnly hashtag and new Google+ API technology for the ever-evolving photowall, we encouraged key Thai influencers and Google+ Communities to create their own online activities to attract interest. For example, inviting a famous stylist to hold a Thai beauty workshop, attended both in person and online via Google Hangouts.

We also held photowalks at Thai landmarks - attended by thousands of people - to drive online content and create media buzz, all helping to engage Thai people and raise the profile of the Tourism Authority’s message.

In just 9 days, 110,000 photos were uploaded to the Google+ Event page, breaking a world record for the largest online photo album.

In only 6 months, 1 million photos have been shared using the #ThailandOnly hashtag, resulting in 1 billion views and 3 million comments and user actions.

The campaign captured the Thai public’s imagination and established a new habit of sharing Thai attractions and events on Google+.

#ThailandOnly continues to tempt tourists to Thailand, helping to add to the 19% growth in tourism. The photowall still exists, with thousands of photos still being shared every week.