Upon this observation, Fibertel invited youngsters to enhance their profile pictures to be more successful on social networks.

Following the tagline Ponete Lindo [Get Groomed], photo studios were set up so that people could have a professional profile picture taken. The photo studios were located on the most relevant city spots for the target audience, and also moved along the city.On www.ponetelindo.com, apart from being able to download pictures, an online application was made available so that everyone could have their professional profile picture.In order to communicate the action, apart from traditional media, a viral video was created.

The action was carried out during 15 days, in this short period the outcome exceeded expected results: • 9,615 people visited the photo studios with an average stay-time of 7 minutes.• 125,032 people visited the site, with an average stay-time of 3 minutes.• Over 23,000 people changed their profile pictures.• 7,600 new friends were gathered on Fibertel’s fanpage.• 18,000 people watched the viral video on YouTube.• The action had such repercussions that it was picked up by the two most relevant newspapers in the country and reproduced in hundreds of media spontaneously.