Cannes Lions

Thank you for coming to me

LBEST, Seoul / LG / 2019

Film
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Overview

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OVERVIEW

Background

A convenient world with only one touch. But have you ever thought about the difficulty of blind people, which makes you more uncomfortable?

So LG U+ decided to apply for U+My HouseAI to families who are blind. That's because the AI speaker's skill in manipulating things in words is a small convenience in life for the non-disabled, but it can be a huge force for the blind to change their lives.

Execution

This clip shows the life of Hyun-young Cho, a blind mother who met U+My HouseAI(AI Speaker) and changed her.

After Hyun-young, a new mom who was clumsy and slow in everything because she couldn't see the AI speaker, she could easily check the concentration of fine dust, turn on the air purifier, and read the children a fairy tale book.

Hyun-young said, "It was really like a product for us. Now I can see the front, and I can do this to my child with technology." It's a chance to think again about the true meaning of technology.

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