We create a short film to test people’s reaction toward dramatic and controversial story to prove that, sometimes, curiosity can be one of the main causes of cyberbullying.

On the global cyber bullying day, we organized a talk on this issue.

We, then, released a short film that experimented on viewer’s curiosity.

A high school girl who has a clip of her school’s idol eating her own booger, and were asked to share it. Then the stop button pops up. If the viewers click stop, the cyber bully cycle stops happy ending.

But if the viewers keep watching, the cyber bully cycle starts. The clip goes viral and ruins the idol’s life.

Then, we invited people to pledge to stop cyber bully by changing their Facebook profile pictures.

The campaign quickly became a hot topic for media. People and Celebrities who’ve experienced first-hand the cyber bully effects came out to voice their support for the campaign.

Over 3 million people participated in the campaign, making #stopcyberbullying the 3rd highest ranked trend on Twitter.