Cannes Lions

THE 2-IN-1 COMMERCIAL

JUNG von MATT, Hamburg / DAIMLER / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

In order to get twice the effect of the A-Class television commercial, we replaced certain frames of it by frames of the A 45 AMG, perfectly fitting the fast forward timing.

The result was a television commercial featuring the A-Class when you watched it at regular speed and featuring the A 45 AMG when you watched it in 8x fast forward mode. This made one thing very clear: The A 45 AMG is the perfect sports car for those who like it fast.

Outcome

Since the television commercial has not been on air long enough by now, there are no results concerning the outcome available yet.

Nevertheless there have already been some reactions: media archives asked for more information on the television commercial. Some of them were asking for the A-Class information, others for the A 45 AMG, which clearly shows that the idea works.

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