The Motorcycle Grand Prix key message was that you need to be at the event – watching TV is not the same.To convey the excitement of being there, a ‘game in a banner’ was developed. This allowed players to experience the excitement of the GP without having to leave the comfort of their site. A high score leaderboard on the GP site encouraged repeat plays and site visits.An additional touch was a unique resident of Philip island (where the race is held). In the banner Fairy penguins were ontrack and racers had to avoid then to complete the course.