Cannes Lions

THE ADVANTAGES OF THE TRAIN/ONBOARD SERVICES

T/A POL, Oslo / NORWEGIAN RAILWAYS / 2015

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The film starts with a super, and V.O. reading: "NSB Borrows: An informercial from the 80's about falling asleep behind the wheel." We see a piece of film, in VHS-style, and the film shows road in the woods. A super comes up reading "TRAFFIC SAFETY. PART 4. A car appears and a deadpan voice over explains the challenges of long trips behind the wheel. How it's easy to become tired and how important it is to stop and relax (even sleep) for approximately 15 minutes. While the voice reads we see a man with a mullet hairstyle driving, yawning, stopping carefully. Making himself comfortable in the front seat and doing the correct thing: Relaxing, for 15 minutes.

/Cut/ The same man (!) in 2014. He is onboard a train (in a sleeping coupe). He nicely tucks himself in, before he yawns,turns of the bedlight and goes to sleep.

The super and v.o. reads: Zzzzzzz. Travel by train.

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