Cannes Lions

THE ADVENTURE KEY

AFRICA, Sao Paulo / MITSUBISHI / 2014

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Overview

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Credits

Overview

Execution

A car key different from all the rest. It doesn't just start and stop the car, but it cuts rope, opens bottles and cans and even works as a toothpick. A key created to launch The Special edition of Savana Triton 2014. More than an ordinary promotion a real help to our customers in their most tough adventures. A project resolving to change a part of the car that, until now, was always the same.

Outcome

2014 is the first year that the Adventure Key has been implemented. So, there are still no numbers for quantifiable results. But the media and special car publications have received the new key in the best way possible. Also the consumers impacted have spread the news and more and more clients have been asking for the special keys.

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