In September 2012 the vote in favour of the European food aid dis endangered in the forthcoming European Council. To put pressure on the European Leaders we had to ensure public involvement all over Europe.

We organized a stunt event in restaurants around Europe. People pretended to eat from empty plates for the duration of a meal, before serving their fellow diners the message: “In a year’s time, 18 million Europeans won’t be pretending. Say NO to the withdrawal of European food aid.”

We’ve posted the video on social networks and created a support site where people could sign a petition, send tweets to the politicians and send their own video of 'Airfooding'.

The support was massive :

10 417 Facebook fans

+ 500 000 view

+ 64 900 signatures

+ 7940 tweets to the politicians

Hundreds of videos generated by people to support the cause

More than 50 impromptu Airfood flashmobs in many places in Europe

An exceptional free media coverage equivalent to a €1.5-million media plan.

Our cause was supported by politicians all the way up to the French president, who defended food aid in the European Parliament. It voted in favour of an annual budget of €300 million in food aid.

It's a PR campaign because , thanks to the social networks and new media , its allows citizens's mobilisation to put pressure and influence the politics. We created strong links between citizens, charitable institutions but also with the politicians who joined the movement.

The idea is strong because it raises awareness of the problem without getting into the sordid aspect of live or tragic, frequently use for this kind of cause. The ability of memorisation and reproduction of the airfood movement explain its success. We created a real citizen movemenrt.

The support was massive :

10 417 Facebook fans

+ 500 000 view

+ 64 900 signatures

+ 7940 tweets to the politicians

Hundreds of vidéos generated by people to support the cause

More than 50 impromptu airfood flashmobs in many places in Europe

An exceptional free media coverage equivalent to a €1.5-million media plan.

Our cause was supported by politicians all the way up to the French president, who defended food aid in the European Parliament. It voted in favour of an annual budget of €300 million in food aid.