Conducting activities in city-led promotions directly leading to business such as selling of original goods are banned. For this particular campaign, the city created the video and posters that were made public in a press conference and then local makers and restaurants voluntarily joined this campaign later on to welcome tourists and develop original goods. The city and its citizens are genuinely coming together to complete this content.

The city mayor held a press conference for PR at the Saga city hall in late January, 2015 in which the web site and movie were made public. The news spread across the county overnight and many TV programs covered the topic. Following February, local makers voluntarily developed WRSB goods and began selling them.

The movie uploaded on Youtube surpassed 85,000 views within 2 months. The movie was created with the current city mayor, local actors and extras from the Saga city as the cast and only $10,000 production budget. It was made special coverage 18 times in total also within 2 months by 10 TV media companies including the state-run TV, NHK. In addition, 5 radio stations, 10 newspapers as well as on and offline magazines in Japan featured the video resulted in the media impression worth $1,000,000 and ROI up by 10,000%. The number of tourists to the Saga city for this 2 month period went up by 500 people contributing to the increase in sales of local restaurants, etc.