We have a distinctive Museum celebrating its 10th birthday.

In fact, we are all Guggenheim. And that was the concept: "WE THE GUGGENHEIM" Or "GU GUGGENHEIM" to put it in Basque. And what happens if we mix up the two phrases? We have the perfect icon to give the Museum its own personality for its Anniversary:GUggenheimBilbaoWe the GuggenheimOutdoor advertising, press, radio, merchandising, Internet... All the media used unveil the concept at the same time. And for those interested in finding out more, www.gubilbao.com is the official website with complete information about the tenth anniversary.