• Situation: The gaming community is consistently growing in Latin America year over year, a growth accelerated by younger audiences and Gen Z’s and streaming platforms like Twitch. Gaming has been a strong part of Pringles strategy in Europe and USA, but it hasn’t yet built it in Latam.

• Brief: With a budget of 50k USD how to connect with the gaming community in Latam by creating a “Mind Popping” so that Pringles builds awareness and relevance through an enjoyable experience.

• Objectives: Awareness and engagement.

We came up with a very simple creative hack. We turned the classic Pringles can into a microphone anyone could use, by making a couple of holes in the cap and the bottom of the can and inserting some classic cable earphones everybody has. The result is a microphone amplifier effect that improves the audio experience and that is affordable for everyone for a couple of dollars: just by buying a Pringles can and eating the chips.

A Mind Popping idea that connected Pringles with the gaming community by improving the audio experience for all the users that cannot afford to buy professional accessories. All we needed was to make them know that anyone could build their own microphone for a couple of dollars.

Gamers seek for a great gaming experience, this implies counting with the right tools to connect and play: a good internet connection, a headset and a microphone. But in Latam most gamers cannot afford to buy some descent accessories to have the experience they aspire to. Ingenuity is part of Latin America’s DNA. So, the strategy focused in seeking for a hack that everybody could use, make it universally accessible and spread the word among the community

We personalized our cylindrical Pringles cans with enclosed stickers. These stickers, adorned with clear instructions, guided users on where to affix them and how to drill holes for inserting standard mobile headphones. This ingenious solution empowered streamers to convert their Pringles cans into distinctive microphones, enriching their broadcasts with immersive surround sound. The stickers boasted easy application, featuring a captivating and original design that elevated the aesthetic appeal of the makeshift microphone. Crafted with precision and attention to detail, the stickers seamlessly blended functionality with creativity, enhancing the overall streaming experience. Best of all, this innovative enhancement was provided at no cost, underscoring our commitment to providing streamers with accessible and impactful tools to elevate their content creation endeavors.

+4,3 million views

+4 hours of streaming

+ 400k interactions

96% of positive sentiment in social conversation

+18 points in brand awareness inside the gaming community