Cannes Lions
BBDO BELGIUM, Brussels / MERCEDES BENZ / 2013
Overview
Entries
Credits
Execution
To demonstrate the power of the Mercedes G-Class 4X4, we developed a leaderboard banner specifically for tablets.
We see a G-Class 4X4 on a tablet, driving through the countryside.
When the tablet is turned, the entire web page repositions itself to the horizontal. But not the banner. It stays in its original position. This gives the following impression: the Mercedes G-Class 4X4 is climbing an almost vertical mountain.
Outcome
140% more test drive requests for the G-Class during the campaign period in comparison to a normal bannering campaign period.
Sales results are not yet available.
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