Cannes Lions

THE ALL TERRAIN BANNER

BBDO BELGIUM, Brussels / MERCEDES BENZ / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

To demonstrate the power of the Mercedes G-Class 4X4, we developed a leaderboard banner specifically for tablets.

We see a G-Class 4X4 on a tablet, driving through the countryside.

When the tablet is turned, the entire web page repositions itself to the horizontal. But not the banner. It stays in its original position. This gives the following impression: the Mercedes G-Class 4X4 is climbing an almost vertical mountain.

Outcome

140% more test drive requests for the G-Class during the campaign period in comparison to a normal bannering campaign period.

Sales results are not yet available.

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