To share the perception of Alzheimer disease we created a street map without street names to dramatise the helpless feeling of disorientation to healthy people.

The maps were displayed guerrilla-style there, where normally information gets across: between hints to local events at bars, restaurants and information desks.The legend of the map called for donations for the Alzheimer Society.

3000 maps created a 19% increase in information calls and a 5% increase in donations to the Alzheimer Society.