The technology of using a 130 million years old animal behaviour was specifically created for the brand. The skills of advertising formed special messages, using outrageous art direction and laser technology to create small messages for little insects to finally give them a voice.

The expected long-term goal is to raise awareness for the problem of rainforest deforestation by giving more power to the animals themselves. For the first time, the habitants of the rainforest stood up for themselves and the plan is to spread their word with more rallies during the year. Maybe this innovative animal riot will not just be another “save the planet campaign” but a game changer, that gets animals out of their victimhood to give them more and more autonomy to talk a different, more self confident language in future communication.

The high amount of attention and positive feedback on The Ant Rally is proof enough, that this kind of ground-breaking, innovative, animal focused communication is a development in the right direction and has the potential to change the way we talk about environmental issues forever.