The Art People story can be more deeply delved into via various online chapters - each beginning with subtle and elegant cinemagraphs to look within, the immersive site is designed to support two ways of navigating. A narrative experience that takes you on a journey, and an open exploration mode, where the user chooses their own path.

28 individuals tell stories from across Christie’s many fields and geographies. Although themed, each film also stands alone, and there are plenty of essays & further art content to discover, bringing the brand idea to a new breed of emerging art lovers.

1. Tracking shows that key performance indicators (such as 'modern', 'vibrant', and 'accessible') are up by between 20% - 30% following the campaign.

2. The campaign generated excellent recall and a strong call to action. 54% of readers of the Financial Times (online and in print) recalled seeing the campaign against a benchmark of 35%.

3. Traffic to the Christie's website was also strong with 24% of people viewing the online advertising on the Financial Times website clicking through to the Christie's microsite against a benchmark of 20%