Cannes Lions

THE AUSTRALIAN OPEN

CUMMINS & PARTNERS , Melbourne / TENNIS AUSTRALIA / 2015

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

We did it for real, on Centre Court at Rod Laver Arena – the home of the Australian Open. To microscopically capture sound, a miniature nano microphone was attached to a tennis ball, a racquet and a tennis shoe. We captured sound previously unheard using new technology. The results were intriguing.

In this commercial we hear a ball served at 234km/h.

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