The Baby Stroller Test-Ride by Contours.

We created an exact adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.

The Baby Stroller Test Ride by Contours serves as a one of a kind real life experience— one that is also a product demo, unique to Contours and impossible until now.

During the experience, we created a relationship with parents where they registered to receive information about our line of products. The option of buying a stroller was also readily available wherever the test-ride was happening.

We conducted the Baby Stroller Test-Ride in baby stores and parks around the Chicago area in April 2016. We created an engaging online film that introduced and invited more people to participate in the Baby Stroller Test-Ride by Contours.

During the experience, we created a relationship with parents where they registered to receive information about our line of products. The option of buying a stroller was also readily available wherever the test-ride was happening.

Our live, experiential events were supported with an online film, live broadcasts via Twitter and Facebook, and through other social media.

There are nearly 4.0 million new babies born each year in the U.S.

Up until now, when baby stroller shopping, 0% of parents have been able to really know what’s best for the most precious addition to their family.

The Baby Stroller Test-Drive by Contours changes stroller-shopping behavior by giving parents, for the first time ever, the experience of riding in the stroller.