Spikes Asia
PARTY, Tokyo / CAPTAIN TSUBASA / 2024
Overview
Entries
Credits
Background
Background
All over the world, there are children living in impoverished areas. They need development assistance that will enable them to receive an education and grow up healthy. In addition to food aid, they also need tools for learning, and there is a growing need for sports-related donations. However, fundraising for pure donations does not raise much money.
Objective
To successfully use the "Captain Tsubasa" brand assets to achieve success for the donation project.
Idea
Core idea: Turn donations into investments.
Donations cannot raise money without a spirit of service, but if we can turn this into an investment, we will have more sources of funding. This can be achieved with the power of NFTs and the Captain Tsubasa brand.
Strategy
Strategy: Sell NFTs of "Captain Tsubasa," a universal favorite of football fans.
The Buy 1 Donate 1 formula was created with World Vision, whereby when a user purchases an NFT, a ball is given to both the user and an underprivileged child somewhere in the world.
The NFT is also available in a trading card format, depicting a special shot from the beloved manga, making it rare and collectible.
Execution
October 2022: Start of NFT development
February 7, 2023: Information release
March 2, 2023: Presale
March 2-15, 2023: Public sales
June 2023: Start of football donations
Through the international NGO World Vision Japan, we delivered footballs to children in 10 countries (Iraq, El Salvador, Kenya, Philippines, Cambodia, Vietnam, Uganda, Ecuador, Syria, and Jordan).
Outcome
NFT sales: More than 1,000
Footballs donated: Approx. 1,000
Sales through secondary distribution are ongoing.
The project will deliver approximately 1,000 soccer balls to children in 10 countries in Asia, Africa, Latin America, and the Middle East, along with education and child protection activities through international NGO organizations. Recently, we completed football deliveries at a refugee camp in Iraq.
Similar Campaigns
1 items