Background

All over the world, children are living in impoverished areas. They need development assistance that will enable them to receive an education and grow up healthy. In addition to food aid, they also need tools for learning, and there is a growing need for sports-related donations. However, fundraising for pure donations does not raise much money.

Objective

To successfully use the "Captain Tsubasa" brand assets to achieve success for the donation project.

Core Idea: Turn donations into investments.

Donations cannot raise money without a spirit of service, but if we can turn this into an investment, we will have more sources of funding. This can be achieved with the power of NFTs and the Captain Tsubasa brand.

Strategy: Sell NFTs of "Captain Tsubasa," a universal favorite of football fans.

The Buy 1 Donate 1 formula was created with the international NGO World Vision, whereby when a user purchases an NFT, a ball is given to both the user and an underprivileged child somewhere in the world. The NFT is also available in a trading card format, depicting a special shot from the beloved manga, making it rare and collectible.

October 2022: Start of NFT development

February 7, 2023: Information release

March 2, 2023: Presale

March 2-15, 2023: Public sales

June 2023: Start of football donations

Through the international NGO World Vision Japan, we delivered footballs to children in 10 countries (Iraq, El Salvador, Kenya, Philippines, Cambodia, Vietnam, Uganda, Ecuador, Syria, and Jordan).

NFT sales: More than 1,000

Footballs donated: Approx. 1,000

Sales through secondary distribution are ongoing.

The project will deliver approximately 1,000 soccer balls to children in 10 countries in Asia, Africa, Latin America, and the Middle East, along with education and child protection activities through international NGO organizations. Recently, we completed football deliveries at a refugee camp in Iraq.