Vattenfall is one of Europe's biggest energy companies. Besides their core activities as energy producer, one of their key objectives is to offer consumers smart solutions for their homes and home electronics. Their online store sells a wide range of products that you can control through your smartphone: you can switch lights on and off, check the temperature in your swimming pool or adjust the heating in your house. You can also find products that will help reduce your energy consumption, such as window seals that stop energy leakage, flow control valves that reduce water consumption and even solar cell panels. The brief/objective of the campaign was to show Vattenfall's wide range of smart home products in an interesting way.

Through image recognition we have succeeded in creating a banner ad campaign which in real-time can adapt its message to what you are looking at. When entering the the real estate pages on Hemnet.se the banner ad is showing products that seamlessly fit in the environment of the real estate shown in the main page. Whenever you switch image (each piece of real estate is presented with a carrousel of five different pictures), the banner instantly switches message – giving you a real time response in a truly contextual surrounding. In order to do this we used real-time user data from Hemnet.se, API:s and we created a database with a vast number of messages being able to map into the specific tags that the image recognition found in the images. The banner ad we have created can adapt its message to millions of images in real-time.