We created a barrel in the standard format of a poster for a bar. Inside it was a reservoir capable of holding up to 1 liter of Jameson, without compromising the appearance of the poster. That was the first Barrel Poster. A small wooden tap was installed in the lower part of the poster, allowing curious people to pour shots from the poster

This innovative piece brought the attention of the public and media to a whiskey that was still unknown among Brazilians. It entered their lives in a special way, informal and innovative. With relatively low overheads, we were able, through PR and shares on social media, to reach approximately 5.9 million people.