Cannes Lions

CELEBRATION

BISCUIT FILMWORKS, Los Angeles / POWERADE / 2014

Case Film

Overview

Entries

Credits

Overview

Description

Sports have become overcomplicated, full of hyperbolic nonsense. And this has trickled down from the major leagues to the streets—from shooting sleeves, to flopping, to complicated hydration systems. So Powerade, with the help of LeBron James, wants to put all that on trial in the only court that matters—the street court.

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