Cannes Lions
BISCUIT FILMWORKS, Los Angeles / POWERADE / 2014
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Sports have become overcomplicated, full of hyperbolic nonsense. And this has trickled down from the major leagues to the streets—from shooting sleeves, to flopping, to complicated hydration systems. So Powerade, with the help of LeBron James, wants to put all that on trial in the only court that matters—the street court.
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