The Bessies is Canada’s preeminent advertising award show celebrating the craft of broadcast film advertising. This year, we created a series of short films to introduce each category. Each was premised on an aspect of the discipline being awarded that everyone in the industry could relate to, and hopefully have a laugh about. The four films provided, for example, introduced the awards for Casting, Original Music, Special Effects and Editing. Each should fill us with a sense of familiarity and a dash of good-natured shame.