Our “Best Day is The Everyday” campaign used the IKEA products themselves to show us the simple happiness to be found in everyday life at home.

Set in an IKEA decorated home, the products became hero characters with the help of clever puppeteering.

In this first film for Autumn, a Ludde sheepskin rug wakes early and prepares a thoughtful surprise for his sleepy partner, followed by his ever loyal Bolmen step-stool.

Ludde’s story was not only entertaining and memorable, but allowed the features and attributes of the products to be displayed and priced.