Cannes Lions

You Better Not Pout

BISCUIT FILMWORKS, Los Angeles / MEIJER / 2021

Film

Overview

Entries

Credits

Overview

Execution

We created this Christmas commercial for Meijer when Covid-19 was running rampant through the country, upending families and cancelling everyday life as we know it. We felt a need for empathy and understanding - for honesty about what we are going through and how hard it often seems. But we also felt a need for a reminder that some things can never be cancelled. Like the magic of Christmas, our capacity for kindness and our ability to hold hope in our hearts. Its a simple timely family story that reminds us to believe. And that love always wins.

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