A viral boycott occurred in response to a price increase in Almarai dairy products and almost immediately the most trusted dairy company was viewed as a villain to the Saudi Public.

The client had come to the agency with a dilemma of milk sales (The core product) has gone down dramatically due to the boycott and so much so the brand image suffered.

Revive Almarai brand image as the hero corporation for Saudi Arabia and stabilize the milk sales back to normal.

The video starts with a pregnant woman eagerly waiting to see her child that spent 9 months growing heart beat to heart beat with her. As soon as she delivers her infant, the mother within her emerges with smiling expressions and her voice overcomes the video with a poem describing her infant and how he/she has added colors to her life.

We end the video with a verse from the holy Quran stating the need for a mother to breastfeed her child. Afterwards a message from Almarai states “The best milk for your child cannot be bought”

The video launched on Youtube and was amplified on a few occasions.