A film to promote “The Big Idea” TV show, featuring a domino chain of 10,000 one pound coins.Users can receive £10,000 towards a new business idea, hence the line; "Would 10,000 of these get your idea rolling?"The film took 36 hours to shoot, much longer to set up. We really did get 10,000 coins from the bank. The fact that it’s real has helped the success –people love debating whether its authenticity.

The film has been viewed over 400,000 times on YouTube alone and over 2 million times beyond that. It was also featured on American breakfast TV as one of the best viral clips.