Cannes Lions
THE BIGGEST 3D HOLOGRAPHIC PROJECTION IN EUROPE
TANGO, Madrid / BMW / 2013
Overview
Entries
Credits
Overview
Execution
This inspired us to make a highly technological event with the biggest 3D holographic projection in Europe.
Thousands of life spectators enjoy the show live, added to more than 30 million who saw it on TV, press and online.
The content of the projection was based on the values and benefits of the new BMW 3 Series.
And with a link to sports, since BMW was a sponsor of the London Olympics in 2012.
A unique show based on the concept of the brand: WINNER SOUL.
Outcome
4 cities: Madrid - Sevilla - Bilbao – Barcelona
A giant screen: 15 x 36 meters of water
€2.3 million in news content
ROI of 158%
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