Cannes Lions

BMW RANGE

BCUBE, Milan / BMW / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

The calendars met with hugely positive responses from BMW clients. On January 2012 there was a 6% increase in test drive compared to the same month of 2011. Moreover, there was a surprising +9% increase of BMW Accessories selling, chosen by the clients and suppliers as a perfect Christmas gift.

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