Eurobest
The BMW Gesture Controlled Banner
DEMNER, MERLICEK & BERGMANN, Vienna / BMW / 2016
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Background
With BMW Gesture Control, selected functions of the car can be operated by means of defined hand movements.
Execution
Like in the BMW 7 series simple hand movements like “swiping” or “pointing” can be used to experience the content on the banner. Leaving all features of the BMW 7 series in the users hands and creating an interactive experience.
Similar Campaigns
12 items
