Branded entertainment has to be made identifiable on German television as advertisement. However, our experiment gave participants a branded live experience, so these regulations did not apply.

In three typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From this booth test subjects could digitally “transplant” their faces onto the body of a perfectly trained model and chat-up women in real-life flirt situations.

Our experiment became the center of attention in Berlin’s flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings (+17% applications in the first quarter compared to 2013)