Cannes Lions
FAMOUS INNOVATIONS, Mumbai / NANHI KALI / 2017
Overview
Entries
Credits
Description
The Nanhi Kali Books of Hope - a series of beautifully illustrated story books inspired by real stories of girls Project Nanhi Kali had helped. From Sunitha - a young girl saved from a life on the streets, to Swati - a budding artist rescued from child marriage, each book told the real story of a girl's everyday struggle to get educated. The story ended with the message that the reader can help keep the protagonist and thousands others like her in school by donating money towards Project Nanhi Kali.
Execution
Over 5000 books were printed and sent to Project Nanhi Kali's database of current and potential donors. The books were also distributed at Schools and Literary Festivals.
Outcome
In the first month itself, Project Nanhi Kali saw a 128% increase in donations and 37% increase in enrolments across their partner schools.
Similar Campaigns
12 items