Cannes Lions
TBWA\GERMANY GROUP, Berlin / SONY / 2009
Overview
Entries
Credits
Execution
PlayStation wanted to say farewell to the gamers, the trade fair and most importantly, to the citizens of Leipzig.PlayStation decided to send Sackboy, its current top star and main character of the new, much talked about game LittleBigPlanet.
Outcome
Sitting on packed moving boxes, he shed 15,000 litres of tears every hour while bidding farewell to thousands of people directly in the city centre.
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