Cannes Lions

PLAYSTATION3 - LITTLEBIGPLANET

TBWA\GERMANY GROUP, Berlin / SONY / 2009

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Presentation Image

Overview

Entries

Credits

Overview

Execution

PlayStation wanted to say farewell to the gamers, the trade fair and most importantly, to the citizens of Leipzig.PlayStation decided to send Sackboy, its current top star and main character of the new, much talked about game LittleBigPlanet.

Outcome

Sitting on packed moving boxes, he shed 15,000 litres of tears every hour while bidding farewell to thousands of people directly in the city centre.

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