Cannes Lions
THE BRITISH CHAMBER OF COMMERCE
OGILVY SINGAPORE, Singapore / BRITISH CHAMBER OF COMMERCE / 2012
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Overview
Entries
Credits
OVERVIEW
Execution
It worked because it demonstrated, by deed rather than words, that the British Chamber of Commerce business awards were inclusive, fun and challenging.
Outcome
Entries for the 12th Annual Business Awards went up by 40%.
The race also drew a large number of enthusiastic spectators and won loads of free publicity.
