There’s many poorly maintained roads in Norway. But only 1 in 5 Norwegian kroners from the National transport budget goes to maintenance. And NOK 100 billion is needed to make the roads a safe place for people to travel. Unfortunately, this doesn't seem to bother people with power to make a change. No wonder when they live in big cities, cruising the well maintained big city roads, and mostly care about big city problems. So how do we make the poorly maintained roads heard?

What about letting the road speak, or shall we say; singfor itself? We composed a song based on the many potholes in a Norwegian road, turning them into notes on a note sheet. We sent the song as a music box to the new Norwegian government, and documented it in an online film directly addressing them. To make them listen - literally.

Knowing that the whole country was watching, we sent the music box to our new government on the same day they where unveiled. We also released a film on Facebook and Instagram that spoke directly to the elected party leaders. Knowing that from this day on, they would start the government negotiations, choosing which political tasks to dedicate their time and budget to in the years ahead.

With a small cost budget of 4600$ the task of getting the attention of people in power and ask for 100 billion NOK to fill the gap, could seem impossible. We had to think up an idea that was both simple enough to execute inhouse, and big enough to make an impact. We timed the delivery of the music box and release of the film, with the presenting of the new government. Since the new politicians afterwards gathered to work out the government negotiations, we had to move fast. This timely relevance highlighted the problem for not only them, but also the audience and media following this important change in the news.

Despite a modest budget of 4600$ , we managed to make an impact. We had a meeting with the national minister of transport. Road maintenance was included as an important part of the new government platform. And most importantly, the budget for road maintenance almost doubled. From 5,7 billion NOK in 2021, to 9 billion NOK in 2022.