Cannes Lions
BOXER FILMS, Los Angeles / LEXUS / 2009
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"Landfill" chronicles the work of architectural designers Clive Wilkinson and Peter De Maria, who reuse metal shipping containers to create “natural building blocks” for structurally sound homes. The environmentally-conscious architects explicate how their designs were conceived after driving past a massive landfill. As the duo speaks, numerous shots fill the screen, intriguing the viewer with boxes that form a puzzle-like pattern. A voice-over compares the designers’ mission to that of Lexus’, concluding, “Shipping containers transformed into homes, waste transformed to value… stay tuned for more from the ‘Power of H.’” The Lexus “h” and website thepowerofh.com close out the spot.
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