TATA Motors was about to reveal its most revolutionary creation, Racemo, India’s first fully connected sports coupe, at the 87th Geneva International Motor Show. The objective was to generate buzz on the digital sphere, and more importantly, gather an audience to witness the online reveal.

However, with the project being under tight wraps, there wasn’t much that could be mentioned. No name, no make, not even the fact that it was a car.

Cemora’s journey would kick off with a seemingly mysterious Instagram video, announcing her embarking on a road trip. Over the next three weeks, she would travel across Europe, interacting with her fans every step of the way.

With every city she traveled to, came a barrage of wittily captioned photos, and videos of her unique encounters. Every time her fans spoke to her, she had a sassy response just waiting. These seemingly real-time interactions made Cemora seem like a real girl, so much so, that she gained followers of every kind - suitors, stalkers, celebrities and even potential employers.

Over 200 posts and 400 real-time interactions later, the air of mystery around this girl grew so much that she had even the media guessing.

And finally, as the day of the reveal came closer, Cemora made a reveal of her own, coming clean as Racemo, India’s