Change the world, one case video at a time! We don't know if cause-related ideas are impacting the lives of underprivileged people, but the case videos surely are. Our parody tells a tale of how award shows have helped create a booming new industry in the slums, where people have decided to offer professional acting services for case videos! It’s as authentic as it gets. So we don’t know if the ideas will change their lives for the better, but the case videos are surely giving them a new avenue to prosper. The documentary ends with these intended beneficiaries appealing to make more case videos and transform lives.

Instead of criticising, we wanted to encourage agencies to do more case videos. We decided to do a film that highlights a booming new industry in the slums - the case-video acting industry!

The online release was timed around the Cannes entry deadline, so it would drive the message hard against the very backdrop it is mocking.

It was released on iCONGO's Youtube channel and then seeded on advertising, marketing and creative groups and forums on the internet.

At the time of completing this entry, it is too early to present the scale of the campaign as it will now be circulated and digitally pushed over the next month and a half leading up to the Cannes Lions.

This film is timed to the awards deadline and the mad scramble of agencies trying to complete their case videos in the run up to the Cannes Lions.

So, at the time of completing this entry, it is too early to present the impact of the campaign. It will now be circulated and digitally pushed over the next month and a half leading up to the Cannes Lions.