What makes live music great is everything beyond the music. It’s the journey to the concert, the pulsing crowd, the power of 80,000 people coming together as one. The intensity of the music grows with the intensity of the crowd.

Our TVC opens on a set of fans singing the words to one of the most iconic, colossal songs of all time: Bohemian Rhapsody. Except…no one can sing it. Some sound like a cat being strangled, others have a golden voice but know no lyrics, others still sing where no human should. But when they all come together for the gig, something incredible takes place. As the passionate voices of our protagonists blend, they harmonize to form a chorus so great that Freddy Mercury himself would be proud to call it his own.

The closing line: Live Your Music

The ad went on air on April 28th.

After two weeks and with no media budget dedicated to the internet, it got over 3M views, 55K shares, 70K brand interactions including likes, comments and retweets and 180 media publications all over the world.