MasterCard is a main sponsor of the Berlinale film festival in Germany. Brief: Develope a communication item that brings this connection to live in a very emotional way. Background: The Priceless platform of MasterCard focusses on emotions and not on financial facts.

This is the story of 74-year-old Helmut Göldner, Germany’s last real cinema hero. For decades he has packed his mobile film projector in a van and shown movies in remote villages that don’t have a cinema. MasterCard surprised him with a priceless moment, when Helmut met his favourite actor and became a star on the red carpet at the Berlinale 2016 International Film Festival. His story touched the hearts of millions on Facebook and YouTube.

The element of surprise is essential to the idea of a MasterCard Priceless Surprise. Helmut thinks he’s been invited to Berlin for something else. Then he is welcomed by his favourite German actor, Gojko Mitic. Mitic acts as his host in Berlin, starting off at a tailor’s and ending the visit on the red carpet at the Berlinale. In contrast to Priceless Surprises involving celebrities, this one is focused on a person like you and me.